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Single-touch conversion Attribution



This type of measurement tracks conversions that occur directly as a result of seeing an ad, such as when a user clicks on an ad and then makes a purchase on the advertiser's website. Single-touch attribution models are easy to understand and implement, and they can be a good option for businesses with limited data or resources. However, they can also be inaccurate, as they do not account for the influence of other touch points on a conversion.

Privacy Sandbox APIs

  • Publisher
  • SSP
  • Advertiser
  • DSP