Skip to main content

Multi-touch conversion Attribution

Overview

Description

Marketing attribution is a method used by advertisers to determine the contribution of marketing tactics and subsequent ad interactions to sales or conversions.

There are various types of attribution models, including first-touch and last-touch attribution, which are single-touch attribution models. Single-touch attribution models assign 100% of the conversion credit to a single touchpoint in the customer journey. In first-touch attribution, the credit is assigned to the first touchpoint. While in last-touch attribution, the credit is assigned to the last touchpoint before the conversion. Attribution can also be shared across multiple touchpoints in the customer journey, where credit is distributed among the different touchpoints. This is called multi-touch attribution.

Privacy Sandbox APIs

  • Publishers
  • Advertiser
  • DSP